About Tania I Ortiz Inc.

Tania I Ortiz Inc. is a research-driven design and technology practice specializing in Behavioral Web Systems—AI-informed frameworks that help websites move visitors from first impression → qualification → commitment with measurable clarity.

I design digital experiences the way engineers design systems: by mapping user intent, reducing decision friction, and building structured pathways that guide action. My work combines behavioral psychology, cognitive load optimization, and neuro-inclusive design principles to create websites that are easier to understand, faster to navigate, and more likely to convert—without relying on gimmicks or guesswork.

My process is built on the A.R.C.H.I.T.E.C.T., a seven-stage methodology that quantifies what’s blocking user behavior, redesigns the decision pathway, and validates outcomes through before/after measurement. The result is a site that looks established—and functions with intention.

I work with small businesses and emerging brands that need more than visuals. They need systems that build trust, communicate value quickly, and turn attention into action.

My Mission, Vision and Why

My mission is to design intelligent, accessible tools that reduce friction in everyday life for neurodiverse individuals, parents, and caregivers.
I focus on transforming complex, overwhelming, or poorly designed systems into clear, supportive experiences that respect how different brains process information.
Through design, technology, and research-driven thinking, I aim to make navigation, documentation, and decision-making more humane, efficient, and empowering—without forcing people to conform to systems that were never built for them.

I envision a world where neurodiversity is not treated as an exception to design—but as a core input.
A world where parents, caregivers, and neurodiverse individuals have tools that work with their cognitive strengths instead of against them.
In the long term, my work contributes to a future where accessibility, intelligence, and empathy are embedded at the structural level of technology, education, and everyday life—so that support is proactive, not reactive.

I am a neurodiverse graphic designer, creative technologist, and full-time mother to children with disabilities, including a child on the autism spectrum. My work sits at the intersection of design, technology, and lived experience.

I grew up with limited resources and navigated much of my early life without support for ADHD and neurodivergence. Those challenges shaped how I see systems—where they fail, who they exclude, and how they can be rebuilt. Resilience was not a trait I chose; it was a requirement. Over time, I learned how to work with my brain rather than against it, using hyperfocus as a strength and seeking structure, tools, and knowledge to improve how I function and create.

Today, my driving force is parenthood—not as an identity label, but as a responsibility. I build tools and experiences for parents, caregivers, and neurodiverse users that simplify complexity, reduce cognitive overload, and restore a sense of agency in everyday interactions. My work is grounded in empathy, informed by real-world constraints, and guided by a belief that good design should make life feel more navigable, not more demanding.

I do not believe disability defines potential—neither for my children nor for myself. I believe systems do. And I believe those systems can be redesigned.