The Mini Brand Identity Guide

The Mini Brand Identity Guide
A Clear, Practical Foundation for Brands That Want to Be Taken Seriously
Includes Worksheets, Notes Pages & Daily Business Planner
By Tania I Ortiz

Build a clear, professional brand identity with The Mini Brand Identity Guide — a practical, beginner-friendly ebook with worksheets, notes pages, and a printable daily business planner. Perfect for entrepreneurs, creatives, and small business owners who want clarity, consistency, and confidence in their brand.

Most brands don’t struggle because of bad logos.
They struggle because they lack clarity.

The Mini Brand Identity Guide is a step-by-step digital workbook designed to help entrepreneurs, creatives, and business owners build a strong brand foundation before investing in design, marketing, or ads.

This guide cuts through branding noise and trends to focus on what actually matters:
who you are, who you serve, why you exist, and how your brand should look and sound.

What You’ll Learn Inside

✔ What a brand identity really is (and what it isn’t)
✔ How to define your brand purpose and positioning
✔ How to clarify your ideal audience
✔ How to create a recognizable brand voice
✔ Visual identity basics without design overwhelm
✔ How consistency builds trust and credibility
✔ When DIY branding works — and when it’s time to go pro

This guide is clear, practical, and intentionally minimal, making it easy to apply immediately.

INCLUDED EXTRAS (HIGH-VALUE ADD-ONS)

This product is more than an ebook — it’s a working brand system.

Brand Identity Worksheet

• Brand purpose prompts

• Ideal audience clarity exercises

• Brand positioning exercises

• Brand voice definition worksheets

Notes Section

• Dedicated pages for reflection, ideas, and planning

• Designed for digital use or printing

Fillable Daily Business To-Do Sheet

• Printable & fillable PDF

• Helps align daily actions with brand clarity

• Ideal for entrepreneurs and solo business owners

WHO THIS GUIDE IS FOR

✔ Small business owners
✔ Creatives & freelancers
✔ Coaches & consultants
✔ Startup founders
✔ DIY brand builders
✔ Anyone rebranding or refining their business

If you want your brand to feel intentional, cohesive, and professional, this guide is for you.

PRODUCT DETAILS

• Format: Digital PDF

• Instant Download

• Printable & Fillable

• Beginner-Friendly

• No design experience required

WHY THIS GUIDE IS DIFFERENT

Unlike generic branding ebooks, this guide:

• Focuses on clarity before visuals

• Avoids trend-based advice

• Is structured for real-world application

• Includes worksheets + planner tools

• Helps you build a brand that scales

A strong brand doesn’t start with aesthetics.
It starts with understanding.